Course Summary & Objective(s)
Imagine a village market. In many villages, there are small businesses and each business has its own unique way of doing things and being noticed. You can recognize a friend’s shop by their bright colors, a special sign or the signature products they make visible. These combined efforts create their brand, or how people experience them and what they are known for.
A brand is established over time and is the link in how people see and relate to you. Watch this video to better understand why your brand matters.
video Video Script: (reviewed and simplified) https://docs.google.com/document/d/1oeFeqnyfbYeE6uX-4IztCTgmqNtPOiYUeuC4oTdfJWQ/edit
Insert image of a village market with many different shops.
In an MTM initiative, your brand will include how people identify you by name, colors, and logo. By carefully deciding on your brand, your audience should feel safe and drawn to your social media pages and website(s) as the Holy Spirit draws them to Himself. In this course, you will learn the basics of branding and gain the skills necessary to create a brand for your MTM initiative.
Examples: Insert 4 images of example brands from MTM teams:
Hundreds of brands have been created by teams around the world to attract seekers and reflect the mission of their online to offline church planting multiplication efforts. May you be inspired by their creativity as you learn and create a brand for your MTM initiative.
Course Objectives:
- Understand the three components of a brand: name, colors, and logo.
- Start the process of deciding on the name, colors, and logo.
Continue to the next lesson to learn more.